and assorted Swedes," we recognize an accomplished work of timbral variation, harmonic ambiguity and contrapuntal daring, devised by a Swedish emigré named Max Martin who would become one of the most successful songwriters of our time. Rather than hearing in "Oops!" a "joyless" tune composed by "soulless hacks. Rather than seeing in Spears a "dress-up doll programmed to satisfy as many different fans and fantasies as possible," we find an ingenious artist-brand designed to generate controversy and confrontation. For Jay Z it provides both lyrical inspiration and an investment opportunity: "I'm not a businessman I'm a business, man!" But either way, if you're an aspiring pop star, mass marketing your image is non-optional. For some, the celebrity-first music economy may be creatively stifling. The lyrics refer to a woman who views love as a game, and she decides to use that to her advantage by playing with the emotions of a boy who. Meier calls "artist-brands." In the twenty first century, pop artists have to sell themselves - the more an artist's brand refracts and engages different identities, the more the artist can command attention and profits. Artists had to transform themselves into what communications scholar Leslie M. Spears' anti-authenticity was a response to a pop industry reeling from the rise of Napster and the resulting precipitous decline in the earning power of music.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |